I got a copy of Seth’s new book from my friends at SAP right after the holiday and read it over the course of 2 days when I was in Orlando for our sales conference. The core idea that you have to decide what you are (a meatball or a sundae) and then be sure to try not to mix the two is very well explained and I think something anyone at a big company thinking about getting in to blogging, social media or any of the web 2.0 echospehere should carefully consider.
Hugh did an email Q&A with Seth that give a quick synopsis if you are too cheap to buy the book.
gapingvoid: “cartoons drawn on the back of business cards”: meatball sundae: ten questions for seth godin
I may have to buy another one myself…I immediately gave mine to my boss.