Using SL as a design platform

Not blogging too much this next two weeks, but I am keeping up with things in Google Reader and came across this post from csven and though it was another interesting example of a fairly traditional manufacturing firm dipping their toes in the virtual waters of SL. It feels to me that we are emerging from the trough of the hype cycle for virtual worlds. Now its just a question whether SL can survive the departure of their CTO long enough to reap some of the benefits.
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