An open virtual world platform?

This via Boing Boing: one of the tech Crunch 40 conference finalists has setup shop providing a platform for people to create their own virtual worlds.  Meta Place promises to:

let you build anything, and play everything, from anywhere. Eventually, anyway. We have to finish it first.

I think this was inevitable given the popularity and issues with closed virtual worlds like Second Life.  I really like the idea of being able to quickly build a virtual world using my own paradigm.  The one issue I see is how do you attract users to your world vs. the hundreds (and if they are successful, millions) of others that are out there?  How does a user of one metaplace workd easily discover and get to another one?  If they have a great way to answer that (and of course awesome tools for developers) then the metaplace guys (and gals?) are really on to something.
Metaplace – Metaplace Announcement






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