John Dodds does a nice post on the realities of marketing in the Web2 world. A nice short summization of the already short cluetrain manifesto, which I still read at least once a year. “Markets are conversations” still changes the way I look at marketing every day.
Make Marketing History: The J Train (A Marketing 2.0 Minifesto).
A brief summariztion of the Cluetrain from the J Train
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