Sitting around at work today trying to figure out how to work better with Microsoft. A long time ago I said that it’s the aspiration of every software company to either become the next Microsoft or to be acquired by Microsoft. While we’re not exactly in that state, we are trying to figure out how to dance with the elephant. The classic question we’re facing is how to do it without being crushed.
Don’t get me wrong, there are tremendous opportunities to work with Microsoft and do great things. >$6B in R&D is a good thing for software vendors. The trick is to figure out how to keep ahead of that investment and find something that you can make money at that they aren’t going to include in the OS or apps in their next release.
Will we do it? Probably…but if not, expect the resume section of my website to get alot more attention!